Business things

The Luxury Fashion Crisis: A Self-Inflicted Wound

Luxury fashion is facing a deep crisis, with brands like Gucci and Burberry experiencing double-digit declines, and even Dior and Chanel feeling the impact. The problem goes beyond excessive price hikes—declining quality and years of exploiting consumer desire through relentless marketing have alienated buyers.

Once symbols of aspiration, these brands are now seen as inaccessible and arrogant, sparking a consumer rebellion. Counterfeits and dupes have become acts of defiance, eroding the exclusivity on which the industry thrives.

Luxury brands must rethink their strategies, balancing exclusivity with accessibility and rebuilding trust through authenticity and quality—or risk long-term decline.