A CREATIVE MIND BEYOND THE DESIGN
Fabio Panzeri’s design philosophy is deeply rooted in research and thrives on collaboration with other creative minds, constantly seeking unconventional results.
His process goes beyond individual aesthetics, ensuring that every product not only stands out for its visual strength but also seamlessly communicates a clear and unmistakable brand vision.
This comprehensive vision of both product and brand has made Fabio highly regarded for his solid and unwavering perspective, pushing the boundaries of design while crafting cohesive and impactful identities.
BACK TO THE ORIGIN
The vision of embracing societal evolution is expressed in a radically different campaign, one that reflects the path we must now follow. The pandemic opened an unprecedented scenario, introducing a new paradigm that humans must adapt to. Returning to our roots became the message, as technology emerged as the only safe way to stay connected. From this concept, a new advertising campaign was born, placing natural elements back at the forefront. It delivers a clear message: the urgent need to respect and protect our planet, blending the essence of nature with the connectivity of technology.
Fabio Panzeri beyond the Design exploring innovative solutions.
An ambitious project focused on sustainability: fully autonomous multimedia urban structures powered by solar energy. Transparent photochromic panels adapt to the surrounding atmosphere, creating comfortable zones in spaces where commuters wait for public transportation. These areas are transformed into hubs of accessible information, serving as both transit guides and sources for local itineraries of interest. This project highlights a multidisciplinary vision, driven by the curiosity to tackle challenges well outside my usual field, where I find myself comfortable exploring innovative solutions.
PIRELLI P-ZERO TIMELESS UNIQUE DESIGN EXPRESSION
Exploring the intersection of heritage, modernity, and experimentation, Pushing beyond a brand’s current history by delving into archives to rediscover incredible details, waiting to be reinterpreted and brought to light, Using materials reimagined in a modern context to ensure their longevity, moving away from fast fashion towards quality defined by durability. This approach emphasizes timeless design meant to last.”
Fabio Panzeri with NPLUSC Studio Singapore
Fabio Panzeri led a groundbreaking digital advertising campaign for NPLUSC, blending natural elements with a new product collection to create an immersive virtual experience. This innovative project, among the first to utilize QR Codes and NFC technology, showcased the harmonious coexistence of nature and design. Through interactive storytelling and cutting-edge technology, viewers were transported to a serene digital realm, exploring the inspiration behind each piece and engaging multiple senses. During the pandemic, Fabio collaborated with L’Officiel Singapore and MensFolio Singapore, pioneering virtual showrooms that redefined the relationship between nature and humanity, sparking a dialogue on sustainable living.
Graphic Design and Branding and Fabio Panzeri’s Motorsport
A true passion for motorsport can sometimes collide with graphic design, but by blending creativity with speed, he crafts bold visual identities that capture the dynamic energy of the racing world.
Fabio Panzeri with Art collective Phunk Studio x Braun Büffel Singapore.
A visionary collaboration with the collective Phunk Studio resulted in the creation of an exclusive capsule collection of branded accessories.
Creative Direction for the Fashion Show debut in Shangai China
A meticulously curated fashion showcase redefined Braun Büffel’s relevance and positioning in Greater China. More than just a display of garments, the event wove a narrative of artisanal craftsmanship, blending East and West, tradition and modernity. Each piece celebrated cultural heritage with a contemporary twist. Highlighting Braun Büffel’s RTW licenses, the event showcased the brand’s commitment to quality, innovation, and timeless elegance, captivating the discerning Chinese market. This landmark event cemented Braun Büffel’s status as a global fashion authority, poised for significant growth in the region.
MILLENIALS NOMAD
With a keen understanding of societal evolution, the ‘Modern Classicism’ campaign masterfully blends timeless elegance with contemporary storytelling, reshaping the brand’s perception in today’s world. Drawing from classical design principles, it employs cutting-edge digital tools to bring stories of heritage and craftsmanship to life. This seamless fusion of tradition and innovation offers a rich, immersive experience that resonates with the modern mindset, particularly millennials. It invites them to connect with a brand legacy in a fresh, dynamic way, reflecting both the enduring values of the past and the progressive attitudes of today.
RETROFUTUREVISION
The ‘RetroFutureVision’ campaign is a pioneering example of interactive advertising, engaging customers directly in boutique spaces. Using augmented reality through smartphones, shoppers could virtually interact with displayed products. A simple QR code scan brought items to life, creating a unique, immersive experience that blurred the line between physical and digital. This innovation not only boosted customer engagement but also redefined shopping by merging cutting-edge technology with a futuristic aesthetic.
The Canary Killer Club
From an advertising campaign to a short film, he exhibited his work at the Fashion Film Festival, showcasing a bold narrative inspired by daring, dangerous cinema. Drawing multiple influences and paying homage to iconic B-movies, the result is an elegant advertising campaign. Set in an authentic strip club in Milan, every detail—from the outfits to the music and props—was meticulously crafted and directed by Fabio’s visionary style.
Trussardi "HUMANITY" INSTALLATION
The presentation elegantly highlighted the latest designs, inspired by Nicola Trussardi’s visionary lifestyle and the brand’s heritage. Set in the Pinacoteca di Brera, the event fused fashion with fine art, creating an intimate atmosphere enhanced by a soft soundtrack and ambient voices narrating Trussardi’s legacy. This multisensory experience, reflecting the brand’s tradition of innovative showcases, invited attendees to immerse themselves fully in the essence of Trussardi, beyond just the visual impact of the collection.
Fabio Panzeri with
Artist Clog Two collaboration
Fabio Panzeri’s collaborations with street art, skate culture, and custom areas, including a notable partnership with Singaporean artist Clogtwo, revolutionized Braun Büffel’s aesthetic. Their joint limited edition project during the Culture Cartel event fused diverse artistic influences, redefining the brand’s visual identity.
Eyewear (+2)Project Duality
An authentic expression of cutting-edge design, each pair is a unique work of art, produced in a limited edition of seven distinct models. Utilizing high-quality materials such as acetate and titanium, these glasses embody the craftsmanship excellence of Cadore. Every detail has been meticulously crafted by skilled artisans, creating pieces that are more than just accessories: they are symbols of style and sophistication
