Essential. Radical. Unforgettable.
Creative & Design Director with three decades at the intersection of brand evolution, radical aesthetics, and strategic precision—shaping the luxury and premium space on a global scale. I started with accessories—where detail, narrative, and impact matter. From there, I expanded into full-spectrum brand orchestration, fusing heritage with disruption, storytelling with structure. I work with global giants and bold independents alike, decoding complex identities into experiences that resonate. My practice is multidisciplinary by nature, intuitive by design—balancing vision, craft, and clarity to move teams and markets alike.
VISION
To lead design that doesn’t just follow culture—but builds it. Translating layered ideas into powerful brand and product identities that feel relevant, inevitable, and unmistakably human. To collaborate with visionary players ready to stretch their language, refine their essence, and evolve with the world—not behind it.
✔ Creative & Design Direction
I lead with concept and clarity—translating abstract vision into tangible design language. From ideation to execution, I build stories that resonate, with a lens always focused on what’s next.
✔ Creative Leadership & Innovation
I drive teams toward excellence with a balance of intuition and precision—merging future-thinking with high-impact aesthetics to create work that moves people and markets.
✔ Brand Transformation & Positioning
I reshape brands from the inside out—rooted in heritage, elevated by strategy, and made visible through bold, refined aesthetics that speak with conviction.
✔ Trend Forecasting & Consumer Insights
My strength lies in seeing the unseen—tracking emerging signals, decoding cultural currents, and turning them into design that meets the moment before it arrives.
✔ Commercial Strategy & Growth
Design is business. I align creative output with strategic expansion—scaling vision into revenue, and product into omnichannel presence.
✔ Cultural & Market Adaptation
Global fluency with local sensitivity—I translate international trends into region-specific impact, crafting designs that feel native, not imposed.
