Undesign: Crafting Narrative Futures Beyond Conventional Design
Fabio Panzeri redefines contemporary design through his vision as an undesigner, blending creative direction, trend forecasting, and entrepreneurial insight. His approach transforms brands into immersive narratives, connecting innovation, craftsmanship, and cultural evolution to craft cohesive identities that resonate deeply with audiences.
SUB HEADING
Crafting Contrast: The Avant-Garde Vision of Revolver Requeen A New Narrative in Genderless Design
Revolver Requeen: my ungendered manifesto. A dark symphony of sensuality and structure, where ropes whisper against cold metal and architectural forms deconstruct traditional masculinity. Born in the haunting silence of pandemic Venice, this is more than fashion—it’s a raw exploration of identity, where boundaries blur and self-expression becomes an art form.
“ Pioneers of Digital Retail: A Game-Changing Virtual Shopping Experience During the Pandemic”
I reimagined digital retail by merging design, technology, and sustainability. During the pandemic, I pioneered virtual showrooms that integrated natural elements, sparking a dialogue on harmony between humanity and the environment. Taking innovation further, I introduced the first online store within a video game environment, setting a new global standard for immersive shopping experiences.
BACK TO THE ORIGIN
The pandemic reshaped how we connect, inspiring me to create a campaign that merges nature and technology. By placing natural elements at the forefront, I crafted a narrative that calls for protecting our planet while embracing the connectivity of technology. This vision reflects a new paradigm—returning to our roots while adapting to an evolving digital world.
BACK TO THE ORIGIN
I led a groundbreaking digital campaign for NPLUSC, merging natural elements with a new product collection to create an immersive virtual experience. By integrating QR Codes and NFC technology, I crafted a seamless blend of nature and design, transporting viewers into an interactive digital realm. During the pandemic, I also collaborated with L’Officiel Singapore and MensFolio Singapore to pioneer virtual showrooms, redefining the relationship between humanity and nature while sparking a dialogue on sustainable living.
Bridging Cultures: Shanghai’s Design Narrative
I curated a fashion showcase that redefined Braun Büffel’s presence in Greater China, blending artisanal craftsmanship with a modern narrative. By merging East and West, tradition and innovation, I highlighted the brand’s RTW licenses, celebrating cultural heritage with a contemporary twist. This event positioned Braun Büffel as a global authority, capturing the discerning Chinese market and setting the stage for future growth.
MILLENIALS NOMAD
Modern Classicism: A raw fusion of timeless elegance and digital storytelling. Tradition collides with innovation, crafting a narrative that resonates with a new generation—progressive, immersive, and unapologetically now.
RETROFUTUREVISION
RetroFutureVision: A campaign where physical meets digital. By merging augmented reality with boutique spaces, I crafted an immersive shopping experience—QR codes brought products to life, blurring the boundaries between reality and technology. This innovation redefined customer engagement and set a new standard for the future of retail.
The Canary Killer Club
I directed a bold campaign-turned-short-film, showcased at the Fashion Film Festival, inspired by the raw energy of daring cinema and iconic B-movies. Set in an authentic Milan strip club, every detail—from styling to music—was meticulously crafted to merge elegance with edge, redefining fashion storytelling through my uncompromising vision.
Trussardi "HUMANITY" INSTALLATION
Set in the Pinacoteca di Brera, I crafted a multisensory presentation that fused Trussardi’s heritage with Nicola Trussardi’s visionary lifestyle. Blending fashion and fine art, the event immersed attendees in an intimate atmosphere of ambient voices and soft soundtracks, narrating the brand’s legacy. This experience redefined storytelling, celebrating tradition through a contemporary lens.
