"Design and Beyond: An Undesigner's Journey"
"The Undesigner's Way: Breaking Design Paradigms"
…MY “undesigner” attitude emerges through the perpetual curiosity of exploring divergent design territories. My experience in accessory design has equipped me with a solid technical foundation—I know exactly what to do. However, I deliberately detach from this certainty, aware that past experience rarely aligns with the fluidity of the present.
Today, I immerse myself in storytelling, branding, and advertising campaigns—a creative dance with photographers, videomakers, and stylists. Here, the undesigner deconstructs and recomposes, breaking free from traditional form constraints. I’ve reached a totalizing vision that allows me to approach each new project with the serenity of someone who knows they can unlearn. Curiosity remains the primordial essence, while collaboration with new minds becomes the ritual that keeps creativity alive, dissolving and regenerating it continuously.
Transforming Ideas into Timeless Design
With over 30 years of experience, Fabio Panzeri’s creative journey has evolved from designer to creative director and undesigner, embracing projects ranging from fashion to industrial and interior design. His strategic vision and trend-forecasting abilities enable him to collaborate on multiple levels, combining entrepreneurial solidity, innovation, and a distinctive approach that redefines the concept of contemporary luxury.
"DESIGNING INNOVATION, CRAFTING LEGACY."
“Fabio Panzeri is a transformative force in luxury fashion and design, renowned for his pioneering vision and commitment to elevating brand aesthetics. His journey began with standout accessory collections for globally acclaimed brands, among which Helmut Lang holds a special place, profoundly shaping his creative evolution. Under Lang’s influence, Fabio cultivated a design philosophy that balances industrial rigour with high fashion sophistication, a hallmark of his style today. An undisputed expert in footwear, leather goods, eyewear, and watch design—areas where his passion shines—Fabio has crafted innovative designs for industry icons.
At Prada and Prada Sport, and Dolce&Gabbana, Fabio deepened his aesthetic range, embracing the minimalist elegance of Prada and the bold, expressive flair of Dolce&Gabbana. With Calvin Klein and Calvin Klein Jeans, he further demonstrated his versatility, advancing minimalist designs that respected the brand’s heritage while innovating toward sustainability—a contrast to his work at Dolce&Gabbana which showcases his adaptability and creativity.
Leading Braun Büffel’s creative direction from Singapore, Fabio gained invaluable insights into the Asian luxury market, He redesigned collections and reimagined store aesthetics, repositioned the brand to compete with top-tier names, and orchestrated innovative collaborations that elevated the brand’s profile. Fabio directed the visual aesthetics of boutiques and cutting-edge pop-up stores. He launched bold advertising campaigns that broke boundaries while staying true to the brand’s essence in style and product DNA.
As part of his drive to redefine luxury inclusivity, Fabio also founded Revolver Requeen, a gender-neutral luxury footwear brand. This groundbreaking project combined his pioneering approach with a vision of inclusivity, challenging traditional gender norms in the luxury market.
His creative collaborations have shaped brand narratives for industry leaders like Etro, Trussardi, Mila Schön, Pirelli P-Zero, Jean-Paul Gaultier, McLaren F1 Team, LeCrown, and (+2)PojectDuality. These experiences underscore his role as an architect of brand stories, driven by innovative storytelling and visionary design working directly with numerous ambitious niche or established brands.
In recent years, Fabio’s foresight has propelled him into digital frontiers, where he introduced immersive campaigns that integrated luxury shopping with virtual gaming experiences during the pandemic. His work inspires and sets new benchmarks in the luxury industry, making him a creative director sought after by brands ready to redefine the future of design.”
Visionary Design and Creative Direction
“I am deeply passionate about design in all its forms, drawing inspiration and cross-pollination from diverse sources, which I integrate into every new project. I consider myself a fusion of contrasting elements, and this approach fuels my curiosity and drive. Each project challenges me to explore new production techniques, reinforcing the belief that, even in the age of artificial intelligence, design must be grounded in tangible material interactions before it becomes a reality. This commitment to material engagement ensures that every design is not just a concept but a transformative experience.”
DISTORTION
