Who said I had to stick to one path? I never did.
Design isn’t a practice for me—it’s a compulsion. I never subscribed to staying in one lane. My roots in luxury leather goods and footwear gave me discipline, sure. But I never let it cage me.
I moved sideways—into eyewear, horology, industrial objects, interiors. Each shift was an act of resistance. I tore things apart. Reassembled them wrong on purpose. Found elegance in error.
Materials became my instinctive language. I worked shoulder-to-shoulder with artisans and engineers, pushing things until they fractured, then built from the cracks. Technique wasn’t the goal—disruption was.
Now, I think beyond the object. I choreograph visuals with image-makers, stylists, and directors. We don’t just show things—we provoke. I’m not here to decorate. I’m here to unsettle.
Because the only place left to invent is in the unfamiliar.
VisionARY VISION
I’m drawn to design in all its collisions. It’s not about style—it’s about tension. I pull from everywhere, let ideas contaminate each other, and let the contradictions speak. I exist in the in-between. Precision and chaos. Discipline and instinct. That friction keeps me restless. Every project is a provocation—a way to test new methods of making, to touch the unknown. Even now, with algorithms shaping aesthetics, I believe in the physical. Design has to pass through the hand, the material, and the process. Otherwise, it’s just a simulation. I don’t design objects. I build experiences that shift perception. – GQ TAIWAN –
My SIGNATURE STYLE "Essential. Radical. Memorable."
My creative journey was meant to begin in comics, but in truth, it started in the textile studios of JPG and Mila Shön. I had few technical skills beyond my academic background, but an audacious vision and an insatiable curiosity. That initial spark led me to Prada, where I had the honour of contributing to the design of leather goods and accessories—my training ground in discipline and innovation. Yet the most disruptive encounter came with Helmut Lang, then newly acquired by Prada—my true revelation. That experience expanded my perspective, transforming it into something radically multidimensional.
Next came the leap into the theatrical contrast of Dolce & Gabbana, followed by the international challenge of Calvin Klein. Each brand, a universe. Each step, a total cultural immersion. In Singapore, I redefined the identity of Braun Büffel, transforming it into a distinctive voice across the Asia-Pacific landscape, embracing a culture vastly different from my own. It was there that I fully embraced my role as a storyteller and art director, orchestrating design, words, images, and vision.
I call myself an “Undesigner” because I’m guided by the search for essence beyond form. It’s not about what you know, but what you dare to explore. From art to avant-garde perfumery, I’ve collaborated with Trussardi, Etro, Pirelli P-Zero, and more—giving shape to emerging brands like Revolver Requeen, where I crafted the aesthetic, storytelling, and collection. Each project has been a new language to learn, a message to express authenticity. Because ultimately, I don’t design objects—I design stories.
